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Satire: the use of humour, irony, exaggeration, or ridicule to expose and criticise people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.


Pseudoscience consists of statements, beliefs, or practices that are claimed to be both scientific and factual but are incompatible with the scientific method.

Manipulated content

"Manipulated content" is when an aspect of genuine content is altered, relating most often to photos or videos. Visual media can be transformed through photo manipulation, commonly called "photoshopping".


A hoax is a falsehood deliberately fabricated to masquerade as the truth. A common aspect that hoaxes have is that they are all meant to deceive or lie. For something…


Deepfake is an AI-based technology used to produce or alter video content by editing faces (face-swapping or creating new face expressions).

Conspiracy Theory

A conspiracy theory is an explanation of an event or situation that invokes a conspiracy by sinister and powerful actors, often political in motivation when other explanations are more probable.…


Clickbait is a form of false advertisement which uses hyperlink text or a thumbnail link that is designed to attract attention and entice users to follow that link and read,…


Impersonation – imitation of someone actions, behaviour. Pretending to be someone else. Befriending – posing as a friend (or friend to be) in social media with a purpose to deceive…


Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements or ads for short.

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